We believe a brand’s success is depended on how well its internal and external image and components are integrated. An integrated brand gives a clear, consistent and professional impression. In today’s world, clutter creates chaos and only through clarity and integration, a brand can achieve its goals.

Brand Research

Understanding current perceptions of your brand is an important starting point in any brand development process. graffo has a range of research tools we can use to help you gain a 360° view of your current brand. We can also put in place the essential customer and employee satisfaction surveys that will allow you to track progress from year-to-year. The research graffo undertakes is designed to get everyone who is involved in brand-led programmes on to the same page, with an agreed understanding of where key strengths lie and what areas need improvement. You won’t get long winded, empirical research reports from graffo. What you will get is pithy insight and an independent assessment of what customers, employees, partners and the media really think about your business.

We Offer
• face-to-face interviews
• focus groups
• online surveys
• brand identity audio
• competitor brand audit

Brand Identity

With a clearly defined branding strategy acting as the brief, graffo translates this into creative concepts that will define a host of marketing communications activities. Your branding is made real through images, colour, typography, logotypes, design layouts, messages, copywriting styles and media choices. With our support we will make sure you have the right tools available.

We Offer
• consultation service
• brand design
• brand guideline
• layout design
• media selection

Brand Strategy

graffo has worked with diverse leadership teams to turn dry business strategy and market insight into a powerful branding vision that informs, engages and inspires. We start from the premise that this is your brand not ours, and that your ideas and ambitions must lie at the heart of any successful outcome. graffo is an experienced and challenging facilitator and has a track record in achieving consensus and clarity in remarkably short time frames. Our approach and methodology get results in the most demanding situations.

We Offer
• brand analysis
• strategy consultation
• workshop planning
• workshop facilitation
• brand proposition document

Brand Management

With a significant investment in your branding, graffo will help to ensure that any investment made in your branding delivers a genuine return. We will coach your internal marketing team to become effective brand guardians and will help you to establish a brand development team of external service providers. graffo will ensure you establish the basic systems and processes that you need to build, design and manage your brand.

We Offer
• manage brand consistency
• coaching of marketing team
• briefing external brand developers
• asset management systems
• brand guidelines

Communication Planning

We can establish how you will reach your internal and external audiences? Working with your existing marketing team, graffo will help to define detailed internal and external communications plans with budgets, schedules, priorities, responsibilities and briefs.

We Offer
• budgets planning
• schedule creation
• prioritization service
• responsibility analysis
• communication briefs

Design Implementation

As trained designers, graffo and our team of domain experts are able to deliver a variety of design projects for print, advertising, display, new media and presentation applications. From the barest of briefs, graffo can scope, write, design, specify and deliver projects in remarkably short timescales.

We Offer
• brand identity
• print design
• advertising
• display design
• digital media design
• audio-visual
• web design