Motor Home Agent are a motor home and caravan traders based in Harpenden in Hertfordshire, with agents across the UK.
Our brief was to create a new brand on a limited budget, targeted at people interested in purchasing motor homes and caravans.
We were also tasked with designing an on-screen presentation and modular advertising stand for an upcoming exhibition to promote and support the brand.
Graffo was commissioned to provide Motor Home Agent with a full rebrand to raise their visibility within their market. Our main concern with this project was how to make the brand stand out from the crowd in a competitive market at the planned exhibition.
We created an identity that really stands out for Motor Home Agent. A colour scheme that is eye catching and unique, a logo which instantly communicates their message using a clever figure-ground technique.
Graffo also created attention grabbing graphics for their exhibition stand, along with an helpful animated presentation to assist with marketing the company to an even wider audience.
As a direct result of Graffo’s help in marketing this new brand, Motor Home Agents exhibition was a great success. They gained many new potential clients and increased their visibility in market greatly. They are now the go to company for motor homes and caravans in the UK.