The Client

Motor Home Agent are a motor home and caravan traders based in Harpenden in Hertfordshire, with agents across the UK.

The Brief

Our brief was to create a new brand on a limited budget, targeted at people interested in purchasing motor homes and caravans.
We were also tasked with designing an on-screen presentation and modular advertising stand for an upcoming exhibition to promote and support the brand.

The Challenge

Graffo was commissioned to provide Motor Home Agent with a full rebrand to raise their visibility within their market. Our main concern with this project was how to make the brand stand out from the crowd in a competitive market at the planned exhibition.

The Solution

We created an identity that really stands out for Motor Home Agent. A colour scheme that is eye catching and unique, a logo which instantly communicates their message using a clever figure-ground technique.
Graffo also created attention grabbing graphics for their exhibition stand, along with an helpful animated presentation to assist with marketing the company to an even wider audience.

The Result

As a direct result of Graffo’s help in marketing this new brand, Motor Home Agents exhibition was a great success. They gained many new potential clients and increased their visibility in market greatly. They are now the go to company for motor homes and caravans in the UK.