Studio 10, a unisex hair salon, has been established in Luton since 2009. They offer a wide range of hair and body treatments all under one roof specialising in Afro and European Hair.
Studio 10 is a popular high street hair salon, attracting clients from the local area and further afield. However, at the time that they approached us, they had recently moved location to expand from a barbers shop into a unisex salon. They wanted a dynamic identity, which would attract new customers as well as be pleasing to their current client base.
The branding they were using at the time was very targeted at their previous client base, which was only males. As they were expanding into a unisex salon, the new branding that graffo was asked to create for Studio 10 needed to be appealing and communicate well to both genders.
We set to work on identifying who the client’s customer base actually were, who the branding needed to attract.
The brand identity was treated to a totally new look and feel that communicated the type of business Studio 10 was in and the kind of experience their client’s could expect from a visit to this new salon.
We also created a content plan to increase engagement across all platforms, updated the client’s existing literature in line with the new proposition and brand identity, everything from flyers and advertising through to stunning new shop signage.
Studio 10 has increased its visibility with a strong brand identity and a striking new shop front that resonates with its clientele. Business has boomed and they have become a client that has returned to graffo many times with a view to expand their business even further.